Expo put your company and its products face to face with customers
and prospects, and 99.9 percent of the time, your main objectives are to generate awareness
and ultimately, to make a sale. But if you only approach trade shows with sales and awareness
goals in mind, you're likely missing out on countless opportunities.
Here, then, are seven things you can accomplish at a show - most of which are relatively easy and inexpensive to execute - over and above your typical objectives.
Obtain customer feedback
Gather competitive intelligence
Introduce employees to the industry
Meet the press
Find partners and form strategic alliances
Provide customer service.
Identify potential employees
Why Exhibit ?
Networking Opportunity with Steel Organizations for Business Alliances & Partnerships
Interaction with Government Officials
Interaction on Emerging Technologies for Steel in India
Deliberation on Policy Environment for Fostering Growth of Indian Steel Industry
Initiation of Winning Business Dialogues with Organizations having Diversified Business Interests
Providing Excellent Brand Visibility
Sales via a targeted audience of qualified buyers at specialized industry event who have come to see you
An ideal platform to launch new products & find sales agents or distributors in new markets
Ability to check and evaluate competition
Chance to overcome objections to purchasing decisions
Source Requirements from India
Transfer of technology, investment, joint ventures, research and development
Supply of plant, machinery, process control equipment, projects and services etc.
Showcase latest products, machinery, equipment developments for generating business